Semester 1
Semester 2
Semester 3
Semester 4
Semester 1
Subject Name :- Integrated Marketing Communications
Course Code  Course Outcomes
  Students will be able to
MMSME402.1 CO1:  evaluate the concept of integrated marketing communication and media of advertising. 
MMSME402.2 CO2: understand how working of Ad-Agenc help to build company reputation through public relation.
MMSME402.3 CO3: determine the steps of media planning & media buying. 
MMSME402.4 CO4: compare the  features of Sales promotion, Promotion, direct marketing, selling through Internet.
Semester 2
Semester 3
Semester 4
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