Marketing

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MBA in Marketing Management provides students with theoretical and practical training to develop the skills to run the marketing branch of a business or corporation. It helps students to learn Branding, Customer Relationship Marketing and Sustainability.
Semester I –

1 IT for Management
2 Business Statistics Dr. Dinesh Gabhane
3 Managerial Economics Prof. Bhushan Orpe
4 Effective and Management Communication Dr. Radhika Wadhera
5 Personal Grooming/Personal Effectiveness Prof. Farheen Ahmad

Semester II  –

1 Marketing Management Prof. Farheen Ahmad
2 Business Research Methods Prof. Dipanita Barua

 

Semester III –

1 Sales Management Prof. Prashant Mishra
2 Marketing Strategy Dr. Dinesh Gabhane
3 Consumer Behaviour
4 Services Marketing Prof. Prashant Mishra
5 Product and Brand Management Prof. Farheen Ahmad
6 Rural Marketing (Elective) Prof. Prashant Mishra
7 Summer Internship
8 International Business Prof. Farheen Ahmad
9 Strategic Management Dr. Dinesh Gabhane

Semester IV –

1 Integrated Marketing Communications Prof. Prashant Mishra
2 Project Management(UA) Dr. Anil Matkar
3 Final Project –
3 a) General Management Prof. Sadanand
3 b) Functional Specialisation Prof. Smita Temgire
3 c) Social Relevance Prof. Shirish Mohite